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Entertainment · Booking Platform / Growth Systems

Breakout Games

Multi-Location Booking & Growth

Visit breakoutgames.com
Breakout Games screenshot

Overview

Worked full-time for Breakout Games for 3 years managing website development and digital marketing. Breakout Games is the largest escape room company with 44 locations throughout the eastern United States. Migrated the company website off WordPress to a custom Laravel web application with MySQL. Oversaw React development for the booking application and managed Google Ads at ~$250K/month across 44 locations. Led SEO across 100+ keywords and automated revenue and marketing reporting for leadership.

The challenge

Breakout Games, the largest escape room company with 44 locations across the eastern United States, was growing fast and needed a website, booking system and marketing operation that could keep up.

My role

Director of Analytics & Marketing (July 2016 – September 2019). Led website development and digital marketing full-time for 3 years, bridging engineering, analytics and acquisition strategy.

Outcomes

  • Migrated the company website off WordPress to a custom Laravel + MySQL web application
  • Oversaw React development of the booking application
  • Managed Google Ads at ~$250K/month across 44 locations
  • Led SEO across 100+ keywords and improved local-market discoverability
  • Automated revenue and marketing reporting for leadership